Nowadays, when applying for a job, it’s not as simple as just sending a CV to the firm, it also entails your interaction online and how you market yourself on different platforms. If you’re offered a job, it not only becomes how you market yourself but also the company you represent.
Recruiters also use social media for advertising jobs, firm branding, answering questions, and much more. Don Tapscott explores the difference in the old style recruitment process versus the new online style. He mentions the changes occurring from advertising a new vacancy to the interview.
Figure’s 1 & 2: A survey conducted by Jobvite gives us facts on the increasing importance of using social media for employment.
Vala Afshar describes the web as our ‘Social CV’ and the social networks we use as our “mass references”. He says that employers can validate a candidates work through their online presence e.g. on Twitter, Facebook and search engines and this can be more beneficial to an employer than a two-sided paper CV. It’s also about following the right people and keeping your platforms integrated. There are various amounts you can have to create an authentic profile, it can be used to target specific industries and employers around the world.
Slideshow: Shows the vast amount of online platforms that can be used to build a professional digital profile.
Figure 3: A video from BBC (2013) gives great advice on the best ways to portray yourself online to potential employers, I have used the advice and pointed them out on my own LinkedIn profile.
A consistent and original profile is vital. When I was offered an internship, I updated this on my LinkedIn profile and this was seen by a company called SEO. They contacted me and offered their service of training to prepare me for my internship. If I hadn’t updated my profile, SEO wouldn’t have contacted me and I wouldn’t have received the support I had during my internship. Slomowitz (2014). echoes this by saying a focused and precise digital profile is needed so that employers will have the urge to contact you.
Building a digital profile on various platforms can be tricky, as different platforms have different purposes. As mentioned in my previous blogs, your private and professional identity should be kept separate. A majority assume the audience of Facebook is your friends but it’s about setting up the tone on the platform you use. Facebook can be used for professional profiles which can be represented to employers. Nevertheless, reading Justine Sacco’s story reminded me of how cautious we must be about what we say online even if it is not aimed at professionals. Recruiters tend to “spy” on our online activity before and during employment. The consequences Justine now faces is having a bad online record which has led to small chances of future employment.
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